AUTHENTICALLY YOU
Whether you knew it when you joined or not.... SOCIAL MEDIA is a HUGE blessing in our business. I mean, I have built a solid 6 figure business through social media.
But taking pictures of my ShakeO bag and the tv screen of my workout didn't get me here. Sorry!!! Not to say I didn't do it in the past... OH I DID!!! I sooooooo DID!
But I soon realized people wanted to see my personality. The wanted to see my life. My triumphs, my struggles, my fun, my fashion, my family, my food and they wanted to see it with MY PERSONALITY. I talk with my style, with my slang and my outlook on things. I learned long ago, people like ME because I'm me, not me trying to be someone else.
People buy into YOU....LOOOONNNGGG before your product.
It’s so easy to get ’sucked in’ to social media and only want to put your best foot forward. And don’t get me wrong, leading a life and sharing a life that inspires others is AWESOME and what we are all aiming to do. But sunshine and butterflies ALL THE TIME isn’t REAL.
The message I get MOST OFTEN is::: THANK YOU for being SO REAL. thank you for sharing your struggles, for not always looking or acting perfect. Thank you for your inspiration and just being YOU.
~~~~I get that message in SOME FASHION *daily.~~~~
Remember, perfect is nice to look at, but it’s hardly relatable. And you want people to relate to you. To see something in YOU that they connect with.
Get a lil fun, get a lil creative, get silly, funny, deep: sometimes. Make your FB your REALITY SHOW. Your DRAMA-FREE reality show!!!!!
Anytime I am crafting a post or a pic to post, I think about a SCROLL-STOPPER. What kind of picture is going to CATCH the EYE of my niche market (Or ANYONE for that matter) and have them stop mid-scroll to check it out? Fun, colorful pics seem to do the job.
I make sure the picture is clear and eye-catching, and adds value in some way whether it be a tip, a chuckle, or business, family, fitness inspiration.
So make a vow and PROMISE to me RIGHT NOW... No salesy, gimmicky posts. If you are talking about a product, show a picture of YOU using it (i.e. drinking ShakeO, or working out (people love seeing workout moves). Or if you are advertising a challenge group, show a transformation pic. One of you would be awesome, one of a current challenger or fellow coach would be great also.....strangers are last option.
To build a business on social media takes work. A lil skill and dedication, but mainly YOU being your authentic and awesome self.
{{{Today, I want you to craft a pic to post on your social media. Something on one of the topics that define you. One you mentioned Monday. And post in our coach group and on your FB
Your coach will view your post and offer feedback.
Remember, adding TEXT to a photo is a GREAT way to catch an eye. On a computer, you can use canva.com. On a smart phone: instafonts, pic collage, word swag, etc.
Below you will see....... A LOT, hahaha. But for real, you'll see a few of MY posts that highlight the things that make up my life.
\I've added text to grab attention and I wrote text that was VULNERABLE, silly, helpful, intentional, invitational, and inspirational, (if I do say so myself!)
Show your personality and just have fun!!!! You can do it.
